CINCH World’s Toughest Rodeo

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Date
Mar 13 - 14, 2026
Doors Open
6:00 PM
On Sale
On Sale Now
Seating Chart
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Friday, Mar 13 7:30 PM + Add to Calendar Buy Tickets
Saturday, Mar 14 7:30 PM + Add to Calendar Buy Tickets

Event Details

Join Cinch World's Toughest Rodeo at KFC Yum Center for 2 nights of rodeo action March 13th and 14th, 2026. Rodeo fans can expect a trifecta of fun with action, entertainment and intense competition on the menu.

Plan to witness a BATTLE TO THE FINISH as the world’s toughest cowboys are "in it to win it" in their mission to be crowned Pro Rodeo’s World Champion. Fans will experience the absolute best of the best in cowboy athletes in Louisville, KY as competition heats up to qualify for the richest rodeo in the world, the National Finals Rodeo in Las Vegas. Every dollar the cowboys win will put them one step closer to the crown, and top contenders from across the U.S. will be lining up to compete in Louisville, KY.

Expect edge of your seat action, eight seconds at a time. Cinch World’s Toughest Rodeo will spotlight fan favorite events: Bull Riding, Saddle Bronc Riding and Bareback Riding including the thrilling winner-takes-all Showdown Round and Women’s Barrel Racing.

Pro Rodeo’s best in entertainment will also be featured in the 2026 edition of Cinch World’s Toughest Rodeo. From fireworks to our fan favorite opening ceremonies you won't want to miss this year's excitement.

Cinch World’s Toughest Rodeo has doubled up on pre-show fan fun as the rodeo opens at 6 p.m. each night for a free (with ticket) pre-show event Down On The Dirt. Come early for pony rides, meet the cowboys, hop in the clown’s barrel, take a seat in the bucking chutes on our live photo bull or get up close and personal behind the chutes. Load up your family and friends and make memories to last a lifetime.

Tickets are on sale now at the KFC Yum! Center Box Office and on Ticketmaster.

FREE Pre-Show Down On The Dirt

Arrive early when doors open at 6 PM and enjoy a FREE Pre-Show Down On The Dirt Experience on March 13th and 14th. This experience is included with your ticket purchase, and features:

Pony Rides
Contestant Autographs
Photo Opportunities
Giveaways
& More!

Bag Policy

Bags no larger than 14" x 14" x 6" will be allowed into the arena for events.

All bags are subject to search upon entering the arena. Backpacks of any kind, including drawstring, computer bags, and camera bags are prohibited. Please plan accordingly to help facilitate a quick and efficient entry process. Please report suspicious bags to a KFC Yum! Center team member.

Medical and parenting bags are permitted and subject to search.

Cashless Venue

All concession and merchandise locations are cashless. Mobile payment methods are accepted.

OPENGATE® Screening

The KFC Yum! Center now utilizes OPENGATE® to screen all guests upon entering the facility. Guests can simply walk through the OPENGATE® detection system with their belongings, including bags, without needing to remove items. If flagged, guests will be directed to a magnetometer for a secondary screening and bag check.

Please note, small umbrellas and eyeglass cases will set off the OPENGATE®.

Mobile Tickets

More info on Mobile Tickets can be found HERE.

We highly recommend fans with pre-download mobile to your phone's wallet prior to arriving at the KFC Yum! Center to avoid delays upon entry.

Visit the Ticketing Information page for general KFC Yum! Center ticketing information.

Parking

The KFC Yum! Center has a convenient multi-level garage located under the facility operated by PARC. There are also many other parking options in the surrounding area including surface lots and street parking all within walking distance to the arena.

Plan Your Visit

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