Organizations throughout the country continuously form successful strategic partnerships with the KFC Yum! Center, the fifth largest arena in the United States.


If you are looking to enhance your brand recognition; market your product to millions of fans; tie your brand to some of the highest-profile events in the nation; or drive customers to your business through unique and exciting opportunities, the KFC Yum! Center has the tools to achieve marketing objectives for organizations of any size or industry. Partnership assets include digital, in-arena signage, on-site activation, Fan and guest engagement, event integration, and creation.


The KFC Yum! Center partnerships enable companies to position brands in front of fans at a diverse assortment of events from historic University of Louisville Basketball games to world-renowned concerts, and many other types of live entertainment throughout the year. We will work with you to build an integrated marketing program designed to meet your promotional and sponsorship initiatives and provide maximum visibility for your brand.  


Our goal is to bring value to your business through customized marketing solutions that aim to achieve any strategic goal you seek to accomplish. Together with the KFC Yum! Center, you can achieve maximum brand affinity in the Louisville market. For more information, contact Lynn Saltzman (